Charles E. Martin Horse Race Fan
Last Updated on Monday, 22 November 2010 08:54
I was born in Louisville, on Derby Day, in the Year of the Horse. Fact is, I came out of the gate, just about the time that the horses did. I was brought up in Lexington, KY, and I spent my teen years in Bowling Green. I am a telecommunications engineer, and I worked the video systems at Dueling Grounds (now Kentucky Downs), in 1996.
I do a lot of overseas work, and unhappily, the Sport of Kings has not yet made an appearance in the Islamic Republic of Afghanistan.
I cherish horse racing. My grandfather owned a couple of bottom-end claimers, and raced them at Charles Town, back in the 1960's.
I keep up with the sport, on the internet, and in various forums.
Last Updated on Thursday, 21 October 2010 09:57
I began my horseracing career in 1989 at Remington Park in Oklahoma City, then moved to Houston to become the VP of Marketing for Sam Houston Race Park. I was introduced to Tim Smith, commissioner of the National Thoroughbred Racing Association and D.G. Van Clief of the Breeders' Cup Limited and loved the idea of going to work at the national office. In 2000, I moved to Lexington and was in charge of establishing the sponsorships for NTRA and Breeders' Cup, which would include TV commercials on ESPN, ESPN2, CBS, ESPN and hospitality at many of the tracks in U.S., Canada and Europe.
In 2004, I started my own company, Affinity Sports Marketng, in Dallas-Ft. Worth.....my first clients were the American Quarter Horse Association, the National Thoroughbred Racing Association, Youbet.com and Vinery Farm in Lexington. I feel fortunate to have started in Quarter Horse and Thoroughbred racing, learning both sports and its leadership and along the way learning the show business.
A close friend told me to "diversify, diversify, diversify" so from the beginning, Affinity has done so. Our clients include a natural gas company, a major restaurant chain, equine industry related companies, a big green tractor company and many others - www.affinitysportsmarketing.com
Strategic Planner and Business Advisor
Bruce Anderson is a Dallas based strategic planner and business advisor with deep expertise in equine performance sports.
Anderson has over 30-years’ marketing, sales management and operations experience. He was an owner of two Top 10 Southwest ad agencies managing operations and directing business development and client service activities. He also was EVP worldwide sales and marketing for the world’s leading provider of still and motion stock photography; was chief marketing officer of a Top 10 U.S. Internet firm; and chief strategy officer of the nation’s largest independent TV sports production and program development company.
Anderson has been a trusted C-level advisor to over 70 marketers in 18 industries. He’s had P&L responsibility in companies with up to $150 million in global revenue and led sales forces of up to 325 professionals. He’s played a key role in growing private and public businesses by increasing revenue from existing customers, attracting new customers, expanding geographically, introducing new products and services, and making strategic acquisitions.
Anderson has over 17-years’ experience in Thoroughbred and American Quarter Horse racing marketing serving Remington Park, Thistledown and Louisiana Downs, Lone Star Park, AQHA, NTRA and Winnercomm and its horse racing clients. He also has worked extensively with the National Cutting Horse Association for the past 10 years guiding strategic planning efforts underpinning the organization’s growth in membership and revenue and its advancements in sponsorships, product development and member services.
Anderson played a key role in the conception and implementation of several nationally-acclaimed advertising and marketing programs promoting horse racing including “Let your heart race”, “Chasing Lady Luck”, “Hoof Pounding. Heart Pounding.” and “Everyone’s All-American”. He has direct experience in fan education and employee training efforts for the horse racing industry. He worked closely with Lone Star Park and NTRA in the conception and implementation of the inaugural NTRA All-Star Jockey Championship. He has served as an expert witness providing professional opinions before Administrative Law judges considering racing issues in Texas.
Anderson also has been a panelist at the Symposium on Racing & Gaming and a guest professor for the Marketing and Media Relations class at the University of Arizona Race Track Industry Program. Anderson’s background includes extensive experience with leading equine associations plus subscription based service providers focused on customer acquisition and retention and revenue and profit growth from the existing customer base. He also has considerable experience in the travel, tourism and hospitality industry with an emphasis on seasonal attractions.
He is an expert in assembling and directing teams in the completion of engagements of all sizes. He has extensive connections with supremely talented resources in every component of the marketing communications supply chain. He also has 14-years’ Internet consulting experience leading interactive teams and providing strategic, marketing and creative guidance on a wide range of Internet projects.
Anderson is an energetic and charismatic leader and an effective coach, facilitator, and catalyst for positive movement. His approach to executive interactions is analytical, objective, candid, and forthright.
Rabid Horse Lover, Writer, Advocate.
Last Updated on Thursday, 21 October 2010 09:40
Hello, members of HRG, and thank you for the opportunity to get to know the members of the group. :)
I'm based in Saratoga Springs, New York, USA--the home of America's oldest and most beautiful Thoroughbred race course.
I won't bore you with the details--they span 50 years--but I'm a fanatic about horse racing (Thoroughbred and now, Arabian, also)--and seven years ago was blessed to discover that the writing I'd been doing as a freelancer should be directed to my passion for horses.
I'm the Editorial Director of Equicurean magazine and of www.equicurean.com. I turfwrite for Saratoga Today (www.saratogapublishing.com) newspaper during the Saratoga meet and other occasions. (Dubai World Cup; Triple Crown; Breeders' Cup--etc.) I have two equine-themed blogs,
www.equicurean.com/blog is the new one, The Alpha Mare Speaks and
www.saratoga.com/horse-racing-blog , Mairzy Doats .
I'm also a devotee of a beautiful magazine, Galopp Magasinet. ("Galopp" in Swedish means, "horse racing.") GM is the most beautiful equine magazine I've ever seen--you needn't speak or read Swedish to love it. (Although I hear rumors that they're going international, soon.) Check it out--I'm a professional in equine publishing, and I am utterly mad about this uniquely gorgeous magazine. www.galoppmagasinet.se
Yes, I've been a horse racing fan for 50 years--since I was four years old, a racing essayist only seven of those years...but they've been the BEST seven years of my Life, so far. :)
Thoroughbreds are my passion--my obsession--but in the last year-and-a-half, I've become very interested in Arabian horses and racing, and now I love that beautiful breed, the very foundation of all Thoroughbreds. I would like to see more active dialogue between the two sports--it would benefit everyone, in the long run.
That's about it about me, for now. It's great to meet you all--drop a line, anytime!